Course details

This course is the first of two General English courses designed for Humanities and Management students. It focuses on developing the four core English language skills – listening, speaking, reading, and writing – based on learners’ previous proficiency. The course begins from the Beginning of A0 level of the CEFR (Common European Framework of Reference for Languages) and aims for learners to achieve the End of A0 level by completion. It emphasizes essential vocabulary and grammar use in meaningful, everyday contexts..

Course details

This course aims to introduce students to the concept of management, its functions, and its role in modern organizations. It covers the administrative process including planning, organizing, directing, and controlling, as well as the managerial and behavioral skills required for success in the workplace. The course also discusses the evolution of administrative thought and different management schools, providing students with a practical understanding of management applications in both production and service organizations..

Course details

This course aims to introduce students to the fundamental concepts and methods of statistics and their applications in business. It covers topics such as types of data, methods of presentation and classification, statistical measures including mean and standard deviation, and the concepts of correlation and regression. The course also emphasizes practical techniques in data analysis using statistical tools that support decision-making in management and marketing..

Course details

This course aims to provide students with fundamental knowledge in computer use and applications across various professional fields. It covers computer hardware and software components, operating systems, word processing, spreadsheets, and presentation software, along with the basics of internet and email use. The course enables students to efficiently utilize modern office software and apply it effectively in administrative and business tasks..

Course details

This course introduces students to the fundamental concepts and tools of electronic marketing. It covers the design and implementation of online marketing campaigns using digital platforms, email marketing, search engines, and social media. The course also explores consumer behavior in the digital environment, as well as pricing, distribution, and promotional strategies in online markets. It aims to enable students to develop and execute effective digital marketing plans that support organizational goals in the digital era..

Course details

This course aims to introduce students to the fundamental concepts and principles of marketing and its essential role in business success. It covers the main components of the marketing mix: product, pricing, distribution, and promotion, along with the study of consumer behavior and its patterns. The course also explores modern marketing strategies and their significance in local and global markets, emphasizing the practical application of marketing concepts in the business environment..

Course details

This course introduces students to the concept of Management Information Systems (MIS) and their role in supporting managerial decision-making, planning, and control within organizations. It covers the main components of MIS—people, hardware, software, and data—and their applications across different management areas. The course also emphasizes the importance of digital transformation in modern business environments, system analysis, database design, and information security management, enabling students to effectively utilize technology in management processes..

Course details

This course introduces students to the concepts and scientific methods used in marketing research and their role in supporting marketing decision-making. It covers all stages of the marketing research process, including problem identification, hypothesis formulation, data collection, analysis, interpretation, and report preparation. The course also emphasizes survey design techniques, sampling methods, and the use of statistical software for data analysis. It aims to enable students to apply research methodologies to real-world marketing problems..

Course details

This course is the second of two General English courses designed for Humanities and Management students. It aims to develop learners’ English language skills—listening, speaking, reading, and writing—at the A1 level of the CEFR (Common European Framework of Reference for Languages). Students will expand their vocabulary and grammatical structures to communicate effectively in familiar, routine situations and to describe aspects of their immediate environment and daily life needs accurately..

Course details

This course introduces students to ethical concepts in marketing practices and emphasizes the importance of professional values in establishing trust between organizations and consumers. It covers topics such as social responsibility, consumer protection, advertising transparency, and fair marketing practices. The course also addresses emerging ethical issues in digital marketing and online advertising, aiming to equip students with the ability to analyze ethical situations and make responsible marketing decisions that enhance the organization’s reputation in society..

Course details

This course introduces students to the concept and importance of marketing channels and their role in delivering products and services from producers to consumers. It covers the types and characteristics of distribution channels, the factors influencing their selection, and the strategies for managing channels and relationships among producers, wholesalers, and retailers. The course also explores modern trends in managing digital marketing channels and e-commerce, aiming to equip students with the ability to design and implement effective distribution strategies that enhance an organization’s competitive advantage..

Course details

DescEn This course introduces students to the concepts and strategies of marketing communications in the modern electronic environment. It covers digital tools used in marketing communication such as online advertising, email marketing, social media marketing, and digital public relations. The course also focuses on building brand identity online and managing digital content effectively. It aims to enable students to design and implement integrated marketing communication campaigns using digital media to enhance customer loyalty and achieve organizational marketing objectives..

Course details

This course introduces students to the concept of e-commerce and its significance in modern business environments. It covers the types and models of e-commerce, its online implementation mechanisms, and the technological infrastructure that supports it. The course also discusses the legal and security aspects of e-commerce, online marketing strategies, and electronic transaction management. It aims to equip students with an understanding of various e-business models and their applications in commercial and service organizations..

Course details

This course aims to introduce students to the concept of electronic consumer behavior and the factors influencing it in the digital environment. It covers the psychological, social, and economic motives affecting online purchasing decisions and examines the stages of decision-making in e-commerce platforms. The course also highlights the impact of website design and digital branding on shaping consumers’ attitudes and behaviors, focusing on digital consumption patterns, post-purchase behavior, e-loyalty, and user experience..

Course details

This course is designed to develop students’ English language skills in professional contexts related to management and business. It focuses on enhancing the four language skills (listening, speaking, reading, and writing) through contextualized learning materials and specialized professional terminology. The course enables students to use English in workplace situations such as writing reports, business correspondence, and professional presentations. It aligns with the A2 level of the CEFR (Common European Framework of Reference for Languages)..

Course details

This course aims to provide students with practical experience and hands-on training in marketing and e-commerce by engaging them in field training within public and private sector organizations. It allows students to apply theoretical knowledge acquired in previous courses to real-world situations such as designing marketing campaigns, market analysis, and managing e-commerce systems. The course also aims to strengthen communication skills, teamwork, and professional discipline, helping students gain a practical understanding of the marketing work environment..

Course details

This course introduces students to the concepts of sales management, including the organization, direction, and evaluation of the sales force. It also focuses on personal selling skills, persuasion and negotiation techniques, and effective customer relationship management. The course emphasizes strategies for building customer satisfaction and loyalty and planning and implementing sales activities using both traditional and digital tools. It aims to equip students with communication and marketing skills necessary to achieve sales objectives within a professional environment..

Course details

This course aims to introduce students to the concepts and fundamentals of strategic planning in marketing and the importance of formulating appropriate strategies to achieve organizational goals. It covers the stages of developing a marketing strategic plan, starting with environmental analysis, identifying strengths, weaknesses, opportunities, and threats (SWOT Analysis), setting marketing objectives, and designing implementation and evaluation strategies. The course also emphasizes the role of top management in maintaining strategic marketing plans amid market and technological changes..

Course details

This course introduces students to the fundamental concepts of international marketing and its importance in the era of globalization and market integration. It covers the international marketing environment, foreign market analysis, and global market entry strategies, in addition to product, pricing, distribution, and promotion policies in international markets. The course also examines cultural, political, and legal factors influencing international marketing decisions and aims to equip students with the ability to develop international marketing plans aligned with global environmental changes..

Course details

This course aims to introduce students to the concept of organizational behavior and its importance in improving the performance of individuals and groups within organizations. It covers topics such as motivation, attitudes, values, leadership styles, organizational communication, conflict management, job satisfaction, and teamwork. The course also focuses on analyzing individual behavior in the workplace and its impact on efficiency and productivity, enabling students to understand the factors influencing human behavior at work and how to leverage them to achieve organizational goals..

Course details

This course introduces students to the concept of entrepreneurship and its role in economic and social development. It covers the characteristics of entrepreneurs, the process of establishing small businesses, business plan preparation, and feasibility analysis for entrepreneurial projects. The course also focuses on fostering innovation and creativity skills, risk management, funding strategies, and marketing for startups, while highlighting local and global success stories in entrepreneurship..

Course details

This course aims to enable students to apply the knowledge and skills acquired during their studies in a real work environment within organizations and companies specializing in marketing and e-commerce. It involves supervised practical training, including tasks such as planning and implementing marketing campaigns, analyzing market data, and managing e-commerce platforms. The course also seeks to enhance students’ skills in planning, organization, decision-making, teamwork, and professional development, preparing them for effective integration into the job market after graduation..

Course details

This course aims to introduce students to the concepts of production and brand management and their importance in achieving organizational competitive advantage. It covers production management processes, including planning, scheduling, quality control, and operational efficiency improvement, as well as brand management in terms of design, development, and value creation in the market. The course emphasizes the relationship between product quality and brand image, along with strategies for managing brands in local and global markets to enhance customer loyalty and support sustainable organizational growth..

Course details

This course aims to introduce students to the concepts of advertising and promotion and their roles in the marketing process. It covers different types and media of advertising, strategies for developing advertising and promotional campaigns, message design, target audience identification, and campaign effectiveness evaluation. The course also explores sales promotion, public relations, publicity, and digital promotion, highlighting the role of social media in brand image building and sales enhancement..

Course details

This course introduces students to the concepts and strategies of social media marketing and its role in strengthening brand awareness and increasing sales. It covers the analysis of user behavior on digital platforms, the design of marketing campaigns through social media such as Facebook, Twitter, Instagram, and Snapchat. The course also explains performance measurement using digital analytics tools and evaluating campaign effectiveness. It emphasizes creating engaging content and managing audience interaction to build customer loyalty and achieve organizational marketing goals..

Course details

This course introduces students to the fundamentals of designing and managing commercial websites and applications. It covers the principles of user interface (UI) and user experience (UX) design, website development tools, and content management systems (CMS). The course also focuses on designing e-commerce platforms and commercial applications, integrating payment gateways, and analyzing website performance using digital analytics tools. It aims to equip students with the ability to create and manage effective online platforms that support organizational marketing objectives in electronic business environments..